For well over a decade, I’ve been telling business owners the same thing: the best way to drive traffic to your website is through blogging. Specifically, by posting authoritative, SEO-optimised content targeted at the search terms your market uses when they have a problem you can solve.
This isn’t new, nor is it radical. It’s boring, repetitive, and slow, but it works incredibly well. Posts stay around for years, creating opportunities for inbound links, lead generation, and established authority. In my opinion, it is the best “bang for your buck” in content marketing.
I used to blog regularly when I first started Yazaroo, but I struggled. My dyslexia meant that writing coherently, with correct spelling and grammar, felt almost impossible.
The quality of the content was there, but I would always get a low readability score. When I shared posts on social media, I’d be flooded with comments about my spelling. While I’ve lived with criticisms of my spelling all my life and it doesn’t really bother me personally, the perception of my business to readers who didn’t know me was a concern. It felt like a negative impression that could render the whole exercise pointless.
But now, with AI, just as I have done with this post, I am able to write everything out and say exactly what I want to say. I can then put it through Google Gemini as a proofreader, asking it to fix the spelling and grammar and neaten up the clumsy bits.
This has been an absolute game-changer. Not only has it allowed me to establish this blog and write content for Comus, but I can finally go full circle and write content for Yazaroo again. I’m finally able to produce useful, authoritative content that generates leads and shows the true breadth of expertise I’ve developed over the last decade.
We have always generated leads based on the design work we produce, and we are very proud of what we’ve built. However, it’s often only after the first meeting that a client understands the strategic side of what we provide. With Yazaroo Insights, I want to build a body of written content that ranks well, helps our clients, and demonstrates my abilities beyond simple design.
I still encourage my clients to blog regularly, but I find many start, do a few posts, and give up. It’s something that must be done religiously for months to see real results. The few who have persisted have seen the long-term results, and those results speak for themselves.
I’m delighted that this is something I can finally do, and do properly.
