Starting a business on a small budget demands low cost, but far-reaching marketing tactics. The most logical place is to start by creating evergreen blog posts. Information that provides tangible value to potential customers: people who are actively looking for a solution we provide in Google.
It will come as no surprise that we are doing exactly that with Comus, writing about events, running events, managing venues, and everything in between. This creates a foundational bed of useful information for potential customers.
Writing evergreen blog posts is something I’ve been banging on about for years: most of my clients start writing evergreen content and quickly lose momentum.
They might post a couple of times a week for a month or two, then stop because they don’t see immediate results.
It takes months for content to rank and bed in properly. The clients who have persevered are now reaping the benefits of those early posts.
Crucially, we’ve been building landing pages as the foundational pillars of the websites SEO strategy. The evergreen blog posts link back to these. This integrated approach is already resulting in leads.
From a standing start a month ago, we’re already seeing one or two inquiries per week. The focus on evergreen content is yielding measurable results, validating the strategy.
